Puma Sneakers BMW MMS R78

BMW MMS R78 is a new style inspired by the Cabana Fun Mesh such as by the logic of Fast Rider and Rider but reinterpreted for Motorsport consumer. Opens up a new look and generates a point of difference to our current Motorsport offering and our competition through a true motorsport footwear design and PUMA DNA. Color & material inspiration comes from the 70s but fuses this with trends of today. Colors surprise with BMW colors archive inspiration paired with non traditional tones and cues for coolness. Material direction takes nylons, ripstops, synthetic suedes and pairs these with unexpected trend-relevant materials and finishes.